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“Sponsored by Ford Studio as four people group project that our main purpose is to ensure

women passenger’s safety while they are taking the share ride in autonomous car”

Insights.

By combing soft lighting indicator, safe personal spaces and good services to achieve the purpose of ensuring

women’s safety and provide them with better experience whenever taking a share rides in autonomous car.

Ou team project are not only focus on design research but also in real model demonstration”

Research.

“Why women feel unsafe while they are using Ride sharing services?”

FORD MAX - LAYOUT

The traditional car seat layout get changed, there will be 4 seats in total. The side door is design for two seats in the middle,

the back and front doors are design for seats that located in each side of the two seats located in the middle.

Purpose of the layout

Ensure passengers will not run into any traffic while entering and exiting the car.

Also we designed the moveable divider between two seats to create personal spaces for each passenger

in order to offer them maximum safety feeling.

When it arrive at destination, Ford max will automatically scanning the interior of car;

To detect anything they left in the car or trash didn’t clean up and passenger can give feedback